The Sales Funnel No Longer Exists

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and various other realities about contemporary B2B marketing. We review how the acquiring journey is now totally fragmented and also the way that community structure can assist marketing professionals retake control of the explorat

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Mark Donnigan Startup Marketing Consultant

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other facts concerning modern B2B marketing. We talk about exactly how the purchasing trip is currently entirely fragmented and also the manner in which community building can help online marketers retake contro

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